Glasgow Declaration campaign passes halfway mark
On 21 September, World Alzheimer’s Day (WAD), AE launched a Twitter “Thunderclap” campaign, encouraging people to sign. The Thunderclap had a social reach of more than 284,000. WAD was also an excellent opportunity for members to collect signatures at their events. The campaign was also publicised via a number of blog and newsletter appearances around that date, for which AE would like to thank Dementia Friends, Lilly, the EPF, Health EU and EUMonitr.
Further information on website of Alzheimer Europe's website: http://www.alzheimer-europe.org/News/Alzheimer-Europe/Wednesday-30-September-2015-Glasgow-Declaration-campaign-passes-halfway-mark